STEPS to Make Your Ideas Go Viral: Insights from Contagious

This is a question that has crossed my mind and when I read this book’s blurb, I immediately picked it up to check out!

Contagious by Jonah Berger is a must read for those who wish to understand the key traits of what spurs on viral sharing. Berger shares engaging anecdotes mixed with research analysis in a fast, compelling read. The acronym STEPS (Social currency, Triggers, Emotion, Public, Practical Value, and Stories) encapsulates the main points made and makes it easy to remember. Read this book and apply the knowledge to your life whether it is to make your own ideas and products go viral or be like a magician knowing the secrets behind the virality of the latest news or trend.

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